Chowking is now CK
CK has proven to be more than just a fast food chain that serves Chinese food people of all budget and persuasions: they serve inspiration too. CK’s ambassadors Jericho Rosales, Kim Chiu and CNN Hero of the Year Efren Penaflorida took time off their busy schedules to share stories about their humble beginnings prior to being the superstar/celebrities they are today. First off, Jericho Rosales.
The son of a fish vendor, Jericho traveled a lot with his mother and helped out with the delivery of fish to markets and volume customers. As proof that this was no act, we accompanied Jericho to the wet goods section of Farmer’s Market in Cubao, Quezon City. There he showed us pretty much how he knew the people in the market and how good he was in cleaning Bangus (milkfish)! He wielded to well that market vendors recognized that indeed Jericho Rosales is skilled with the cleaver.
This guy we all love. Efren Peneflorida is CNN’s Hero of the Year for 2009. A World Vision-sponsored child, he finished his education through the generosity of strangers. Upon graduation, he worked as a social worker passing forward the same generosity he had received as a child. He taught street children by traveling to their neighborhoods while pushing wheeled carts containing blackboards and other school materials that he uses to teach children. Even with all the fame and recognition, he is still pushing these carts to depressed neighborhoods to educate street children. CK was there to show us how Efren does it and how we can all help out.
He was nice enough to let me have a picture with him too!
Then, there was Kim Chiu. I asked her what her life was before and she mentioned that she moved from city to city and had lived with different aunts who had the money to send her to school. Until one day, her friends urged her to join Pinoy Big Brother. She auditioned in Cebu City and, as we all know, the rest is history.
They are Chowking’s Ambassadors to the 20-something demographic target market. It is not impossible for any of us to achieve our dream even in the face of adversity, as proven by the CK Ambassadors. Hard work and patience are just some of the ingredients, CK has. Indeed they are examples worth emulating.
August 31, 2010
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Arpee В· 
One Comment
Tags: chowking, CK, efren penaflorida, jericho rosales, kim chiu, tikman ang tagumpay В· Posted in: events
One Response
Wowww! Si kim chiu endorser na ng chowking! Siguro kakain kami dyan palagi dahil masarap siguro at nagustuhan ni Kimmy!
Sana may solo TVC din si Kimmy ng Chowking at puwede isama din ang mga kapatid niya? Sobrang cute kasi sila eh! Mga chinese talaga at bagay mag endorse ng chowking.
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