Magnolia Ice Cream helps boost Philippine Tourism
That’s Elmo Magallona, Magnolia’s new brand ambassador. Elmo is the new face of the ice-cream loving Filipino youth. I remember how Magnolia Ice Cream had become the cornerstone of my childhood memories. Truth be told, a visit to the Magnolia House was my motivation for going to church on Sundays. Every Sunday, until I was about 10 or 11 years old, my family heard Mass at Sto. Domingo Church, in Quezon City. After Mass, we trooped to the Magnolia House, an imposing structure along Aurora Boulevard built by Philippine architectural titan Leandro Locsin. Honestly, I was kinda when the place became Nestle Cremery. Commerce changes over time, but Magnolia was never just ice cream to me. It was a part of life. With the new flavors, I’d say Magnolia has managed to creep back into my life.
Tourism secretary Jimenez has implemented a partnership with Magnolia Ice Cream in promoting the beauty of our islands by helping launch the new Best of the Philippines Ice Cream Collection. Magnolia now officially uses ingredients native to specific provinces in the Philippines, such as Guimaras mangoes, kapeng barako and tablea from Batangas, ube, macapuno and langka from Laguna. The tubwraps are especially designed to showcase the country’s best tourist places.
Huwag maging dayuhay sa sariling ice cream (don’t be a stranger to your own ice cream brand), has become the unofficial tagline for Magnolia. And it is true. Enjoying Magnolia Ice Cream will do a lot to further local tourism. I personally want to encourage you, dear reader, to buy local and return to Magnolia for your ice cream crravings. Bring back your childhood memories and make some new ones with the people you love, Happy Mother’s to you all……
Dear Arpee,
We would like to invite you to the launching of McCormick’s new Facebook app in
the event “Discover Flavors”. Join us on May 10, 2012 as we explore zesty surprises behind McCormick’s herbs and spices. We’ll be waiting for you at Fully Booked TopShelf, B6 Bonifacio High Street, 11th Avenue, Bonifacio Global City, Taguig at 3:00pm.
Don’t forget to RSVP to JC Pullan on or before May 9, 2012. You can reach him at the following contact details
E-mail: jc@dualactionblender.com
Mobile: 09166426832
Telephone: 7503416
See you there!
Cheers,
Princess Tan