Sofitel Celebrates Social Media Day Manila 2013


Social Media Day  Manila 2013 was celebrated last 30th of June 2013 and was started by the online community Mashable in 2010. By their count, the top countries that trended, overtweeted and made a big fuss over social media were the following countries:

1. United States of America
2. Philippines
3. Australia
4. Canada
5. Ireland

I was surprised to see the Philippines as the number 2 most social media-connected country that seriously celebrated Social Media Day. The US is an expected first because it there where it all started, but the Philippines? Yup, I was just as surprised as you.

How it all started

It all started with the BBS or the Bulletin Board Systems where a small community of users back in the 1970s would post their messages and reply to others. This was the birthplace of the social media inflamer, that one dork who likes to provoke people simply because he/she can and cannot be hunted down because of the anonymity afforded by the system.

Then came the smartphones

So there ware Friendster and MySpace. By the late 1990s and well into the turn of the 21st century, the smartphone evolved with the popularity of the iPhone and Blackberry which expanded the capabilities of social media to cross over well into the mobile. The decreasing prices of these smartphones and Internet cost allowed social media to proliferate into almost every Filipino household. Fueled by our insane drive to text, mobile technologies made us Pinoys early adopters of mobile Facebook, Instagram and Twitter. For a country that is poor, we rank as one of the top tweeters, FB posters and Pinterest pinners in the whole world. So how was this possible? Smartphones.


Sofitel tweets and FB posts

Of all the hotels in the country, Sofitel Manila Is probably one of the most photographed and for good reason. Spiral is one of the best buffets in the country, perhaps bested only by other Sofitel hotels abroad. The pool area is one of the most picturesque there is and its location by Manila Bay gives hotel guests a full view of one of the most breathtaking sunsets anywhere in the world. The hotel itself is a work of art as it was designed by the country’s national artist the late Leandro Locsin whose designs were ahead of its time during the late 1960s and early 1970s. Most Locsin’s structures were made to look like they were floating off the ground. Take a look at the Sofitel’s façade from a distance and you will see the effect.


So for Sofitel to celebrate Social Media Day Manila 2013 is just befitting as the Sofitel Manila is the most tweeted, FB posted and Instagramed hotel in the country. To know more about Sofitel Manila’s staycation and dining promos, click here to view their website.


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